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Why Google
Elevate everything you build
Use case
Display the ideal location
Use case
Visualize data
Use case
Offer efficient routes
Use case
Provide local information
Use case
Enable asset tracking
Use case
Build interactive experiences
Use case
Improve addresses
Use case
Enrich transactions
Retail
Retail experiences that engage
Financial Services
Finance made more helpful, secure, and efficient
Transportation & Logistics
Optimize everything from order to delivery
Real Estate
Simplify the home search experience
Product Locator
Turn online browsing into local sales
Connect online browsing with local in-store inventory

Consumers are making decisions faster than ever, with mobile searches for “__ near me now” growing by over 150%.3 Convert online shoppers to in-store or curbside pickup customers by showcasing nearby stores that have an item in stock, integrated into the product’s detail page. Keep customers informed of local shopping options at each step of the buying process.

Highlight the convenience of local shopping or in-store pickup

Provide helpful information shoppers need before they visit. Display store-level details such as pickup options, store hours, estimated driving times, accessibility info, and store location on a static map.

Store inventory shown on a map with "in stock" and "low inventory" pins Store inventory shown on a map with "in stock" and "low inventory" pins
Store Locator Plus
Drive more shoppers to your store
Help your customers find you

As the popularity of options like curbside pickup skyrockets, it’s more important than ever to help customers find you. Integrate routes, traffic estimates, and directions into your online purchase experience, presented on fully-customizable dynamic maps.

Make store location effortless

Helping your customers find their local store remains a cornerstone of building brand loyalty. Google Maps Platform provides the full range of information customers need, from store hours and accessibility options to photos of your storefront — all within the interface they already know and love.

Do more with physical locations

As customers rediscover the convenience of neighborhood stores, retailers have the opportunity to deepen brand loyalty. The Store Locator Plus solution can help you make the most of your physical locations by integrating targeted offers redeemable in-person, local calendars for in-store events and classes, and online scheduling for appointments and services.

Get started now with Quick Builder

With Quick Builder, you can create a Store Locator, easily import details from your Business Profile, and gain data insights – all without writing a line of code.

Map with retail stores marked by pins Map with retail stores marked by pins
Checkout
Speed up checkout and increase sales
Speed up checkout

With 70% of all online shopping carts abandoned before an order is placed3, retailers are striving to simplify and speed up each purchase. Autocomplete reduces address entry to just a few keystrokes or taps, cutting checkout time and helping to improve conversions.2

Get an extra layer of address protection

Make the checkout process easier on customers by using Address Validation to identify address components, fix errors, and validate existing addresses. Validating addresses early in the process can help reduce costs associated with failed deliveries, canceled orders, and chargebacks.

Reduce failed deliveries

As many as 5% of all addresses are entered incorrectly4, leading to costly delivery mistakes, frustrated customers, and unreliable CRM data. Autocomplete increases convenience and reliability by replacing manual entry of addresses with a menu of complete options. Address Validation can help improve delivery success by offering address corrections and suggestions that will ensure deliveries arrive on time and to the correct location.

Person filling out a checkout form on their phone, with Autocomplete suggestions Person filling out a checkout form on their phone, with Autocomplete suggestions
Last Mile Fleet
Maximize fleet performance for scheduled deliveries
Create exceptional delivery experiences

Make address entry faster and easier for your customers, and more accurate for you and your drivers with Address Validation. It makes sure what was entered is an existing address, based on a variety of data sources, including postal services. And keep your customers happy and informed with Shipment Tracking, which lets them see the real-time location and ETA of their packages.

Help drivers make deliveries safely and on time

Drivers are at the heart of your operations, and their delivery jobs are getting harder. Providing them with helpful experiences has never been more important. Give your drivers an overview of their day so they can easily adjust their route plan and get to their destinations on time. Drivers can efficiently complete tasks right from your app with Driver Routing & Navigation, which includes turn-by-turn directions, lane level guidance, and speed limits. And, by providing more precise delivery locations, we can help your drivers get to the right place, at the right time.

Optimize fleet performance and planning

Last mile delivery makes up a large portion of total shipping costs, and pressure to efficiently manage your fleet is rising. Current and historic insights help you plan optimal routes that reflect your fleet’s needs, and adapt in real time based on traffic and other conditions. With visibility across the fleet, you can better understand driver locations, ETAs, and potential issues as they arise. This can result in fewer delays, informed drivers, and happy customers.

This is a public preview, available to businesses that directly manage or own their delivery fleet.

Map showing a truck route Map showing a truck route
Capabilities
Address Validation Shipment Tracking Fleet Performance Driver Routing & Navigation Route Optimization
On-Demand Rides & Deliveries
Transform trips from start to finish
Make it easy for customers to book a ride or order for delivery

Use Autocomplete to return place predictions and pre-populate addresses, and Address Validation to correct and confirm that addresses are complete and deliverable. Improve the ride experience by capturing pickup and destination information with ETAs. Use Autocomplete to return place predictions and pre-populate addresses. Facilitate easier driver-rider and driver-merchant interactions by identifying the ideal location for pickup and dropoff.

Deliver fast, reliable routes

Provide fast, reliable routes with Routes Preferred. Customize routes by time, distance and cost, based on your needs. Plus, deliver ETAs using motorbike routes and side of road preferences.

Optimize driver allocation

Use Nearby Drivers to find the right driver for the job. Increase fleet efficiency by selecting the right driver based on driving ETA or a custom ranking model and real-time traffic. Give customers options to request the exact car they need, using attributes like available seats or car type.

Help drivers navigate, right in your app

Offer a seamless driver experience with In-app Navigation when you put controls, critical ride tasks, and alerts directly in your app and at drivers’ fingertips. Help your drivers with familiar Google Maps turn-by-turn directions, lane level guidance, speed limits, motorbike routes, and more. Get insights into routes so you can optimize pickups and drop-offs for even more rides and deliveries. Plus, customize the look and feel to match your brand.

Keep customers informed with live progress

Help customers stay in the know from pickup to drop-off or delivery with Trip & Order Progress. Show real-time route progress, ETA, and traffic conditions, so they know exactly where their driver is, when their food will arrive, or when they’ll get to their destination. This means more satisfied customers and fewer cancellations. Rely on Google to build, scale, and maintain this service so you can reduce development costs.

This limited release is available to select customers.

Phone showing on-demand ride on a map with arrival time and location Phone showing on-demand ride on a map with arrival time and location
Capabilities
Address Validation Trip & Order Planning Pickup/Dropoff Selection Dispatch Optimization Advanced Routing Driver Navigation Trip & Order Progress
Asset Tracking
Track your assets all over the globe
Maps, Routes, and Places tailored to asset tracking

Gain a deep understanding of your assets by using Maps, Routes, and Places to dynamically locate and visualize where they are. Asset tracking includes advanced features, all at predictable subscription pricing. It’s ideal for businesses that need to plan complex routes, geolocate assets, and manage and operate thousands of assets at scale.

Create efficient routes for even the most complex fleet itineraries

Create multi-point itineraries with up-to-date data on distances between locations and estimated travel times. Get suggested routes that factor in predictive and real-time traffic conditions. Choose the location mapping tools that fit your needs; with optimized routes, you can help keep your drivers out of slowdowns, maximize your fleet utilization, schedule inactive trucks for maintenance, and decrease late deliveries.

Track and visualize your connected assets with detailed geospatial data

Whether your assets are indoors, in remote areas, or distributed across hundreds of cities around the world, you can track them. Enable location monitoring for the assets that matter to you. Optimize shipments as you track them from the assembly line to their final destination. Or allow users to understand asset locations and surroundings by adding geolocation to devices without the need for GPS or specialized hardware.

Rely on rich geospatial information all over the world

Whether you’re adding devices to your operations in Brazil or growing your fleet to cover all of Europe, we’ve got you covered with data for over 250 countries and territories. In remote areas or cities where reception is poor, the Geolocation API can even use information about cell towers and Wi-Fi nodes to return location information.

Map showing the locations of four numbered delivery trucks Map showing the locations of four numbered delivery trucks
Last Mile Fleet
Optimize your fleet from pickup to delivery
Create exceptional delivery experiences

Make address entry faster and easier for your customers, and more accurate for you and your drivers with Address Validation. It makes sure what was entered is an existing address, based on a variety of data sources, including postal services. And keep your customers happy and informed with Shipment Tracking, which lets them see the real-time location and ETA of their packages.

Help drivers make deliveries safely and on time

Give your drivers an overview of their day so they can easily adjust their route plan and get to their destinations on time. Drivers can efficiently complete tasks right from your app with Driver Routing & Navigation, which includes turn-by-turn directions, lane level guidance, and speed limits. And, by providing more accurate delivery locations, it improves your drivers’ on-time deliveries.

Optimize fleet performance and planning

Accurate current and historic insights help you plan optimal routes that reflect your fleet’s needs, and adapt in real time based on traffic and other conditions. With visibility across the fleet, you can better understand driver locations, ETAs, and potential issues as they arise. The result is fewer delays, and informed and happy drivers and customers.

This solution is available to large fleet operators.

Map showing a truck route Map showing a truck route
Capabilities
Address Validation Shipment Tracking Fleet Performance Driver Routing & Navigation Route Optimization
Enriched Transactions
Help customers better understand spending
Make confusing transaction records understandable

Transaction statements are often hard for customers to understand, using abbreviations like “ACMEHCORP” instead of merchant names like “Acme Houseware”, which can lead to increased customer support calls and expensive disputes. We clarify these transactions by providing information like the merchant’s full name and business category, a photo of the storefront, its location on a map, and full contact info.

67% decrease in customer support calls by using geospatial data to enrich customers' transaction data1
80% increase in customer time spent in apps by using geospatial data to tailor products and services1
Visualize your customers’ spend on a map

Help customers understand where and how they spend their money by adding the merchant name and date to transactions. Plus, show their spending on a Google map.

Phone showing receipt with business info and map Phone showing receipt with business info and map
Branch and ATM Locator Plus
Drive customers to your branches and ATMs
Make locating a branch or ATM effortless

Customers typically search for specific details prior to their visit, which makes detailed profiles for each location a must. Make it easy for your customers to find you on a familiar Google Map. Include hours of operation, available services, user reviews, photos of the location, and even 360-degree Street View imagery to help customers find hard-to-spot ATMs.

14% increase in Net Promoter Score (NPS) by using geospatial data to provide additional information on branch/ATM services1
7% decrease in customer support calls by using geospatial data to provide directions to the nearest branches/ATMs1
Help customers easily get to your physical locations

Make it easy for customers to find you with Directions and Distance Matrix by turning any two addresses into a selection of routes, complete with distances and ETAs based on up-to-the-minute traffic. Dynamic Maps listings and directions are delivered with the accuracy, fast load times, and responsiveness you can only get with Google Maps.

Get started with Quick Builder

With Quick Builder, you can build custom Locator Plus maps without writing a line of code.

Three bank locations shown on a map Three bank locations shown on a map
Contextual Experiences
Tailor marketing more intelligently
Provide personalized, location-intelligent offers and rewards

Geo-targeted offers can power deals, rewards, and cash-back programs — all visualized with rich Google Maps. By combining the insights of purchase histories and geospatial data, companies can enable personalized offers and rewards programs that drive engagement with brands while putting money in customers’ pockets at the same time. This improves NPS ratings and increases time spent in-app.

8% increase in Net Promoter Score (NPS) by using geospatial data to tailor products and services1
3% increase in on-premise foot traffic by using geospatial data to map available promotions at nearby merchants' store locations1
Dynamically visualize offers and drive traffic to nearby merchants

Dynamic Maps presents offers to the customer in a visual and interactive way, with embedded Place Details that provide the business category, hours of operation, ratings, reviews, photos, and much more. Once a customer has picked an offer, Directions provides the optimal route to reach the merchant via a range of transportation types, including real-time traffic estimates. It’s a powerful way to drive new customer traffic to merchants in your network.

Three cashback amounts shown on a map Three cashback amounts shown on a map
Quick and Verified
Sign-up
Simplify verified account sign-up
Make sign-up easier and faster

When signing up for a new account, credit card, or loan, as many as 5% of all addresses are entered incorrectly.3 Manually entered addresses can lead to lowered conversions, erroneous CRM data, and costly delivery mistakes. Autocomplete makes sign-up faster, instantly suggesting nearby addresses with just a few thumb taps and shortening checkout time.2 Static Maps displays the inputted address for visual confirmation, leading to faster sign-up, increased conversion, and higher clickthrough rates.

80% increase in click-through rate by using geospatial data to tailor products and services1
30% decrease in fraudulent account setups by using geospatial data to verify customers' identities1
Increase sign-up security

Meet regulatory standards by using Address Validation to augment security and identity protection measures. Minimize expensive complications due to incorrect address inputs by ensuring that the address exists at account sign-up and periodically over time.

Person holding phone with three options to verify their address: "Verify I'm there now", "remind me later", or "verify via postal mail" Person holding phone with three options to verify their address: "Verify I'm there now", "remind me later", or "verify via postal mail"
Fraud Detection
Detect fraud more effectively
Detect suspicious transactions as they happen

Banks continue to be top targets of hackers and thieves. With Google Maps Platform, suspicious activity like large ATM withdrawals can be detected as they happen by using device-based location services to determine the opted-in customer’s location. Use Geocoding or Distance Matrix to ensure the device location is within a close distance from where the transaction happens. This signal can help detect fraudulent transactions before money is released.

70% decrease in fraudulent transactions by using geospatial data to verify customers' identities1
45% decrease in fraudulent account setups by using geospatial data to verify customers’ identities1
Recognize suspicious spending patterns

Fraud can also be characterized by suspicious geographical distances. Google Maps Platform can help recognize suspect transaction patterns, with Distance Matrix enabling the bank to get a sense of where a series of transactions occurs in relation to one another. If a single customer makes consecutive credit card purchases across a distance that doesn’t seem to match the time between them — say, transactions in London and Paris, 10 minutes apart — this can serve as a powerful fraud signal.

Map showing where suspicious activity was detected Map showing where suspicious activity was detected
Neighborhood Discovery
Customize maps with local knowledge
Bring locations to life with real-world imagery

As the real estate experience shifts to online, the quality and variety of imagery is emerging as a critical feature for buyers and renters. Features like Street View and 45° imagery can help your users understand the look and feel of a neighborhood and its surrounding area, even without an in-person visit.

Easily answer important neighborhood questions

Your customers know they aren’t just choosing a property, but the next chapter of their lives. Layered, dynamic maps with your own data help answer important questions like school district boundaries, natural disaster risks, property valuations, and so much more. With industry optimized map styles, customers get the Google Maps experience they already know, with speed and responsiveness built in.

Determine proximity to the places that matter most

People often decide where to buy or rent based on proximity to important places like schools, parks, and favorite amenities. Google Maps Platform helps visualize these local highlights with ratings, reviews, and routes.

Overhead view of neighborhood with pins showing points of interest Overhead view of neighborhood with pins showing points of interest
Locator Plus
Drive more customers to your location
Keep your business locations automatically updated

Customers searching online for places nearby are showing interest in visiting in-person. Make this process easier for them by importing business details from your Google Business Profile for each of your locations into your store locator. Changes in business details on your Business Profile–including hours, contact information, photos, service options, and more–will be reflected in your store locator. You can even enable appointment bookings by embedding Reserve with Google capabilities. These store locator integrations offer customers peace of mind that they have the latest information when searching for your stores.

6% higher online to offline conversions when using geospatial data to tailor products and services for retail1
7% decrease in customer support calls by using geospatial data to provide directions to the nearest branch ATMs1
Make directions easier

With Directions and Distance Matrix, you can turn any two addresses into directions for your customers – complete with an ETA based on up-to-the-minute traffic. And since all of your listings will use Dynamic Maps, the whole experience will have the fast load times, and responsiveness your customers expect from Google Maps.

Gain insights into your store locator

Access your analytics dashboard to better understand the value of your store locator implementation. The dashboard provides a picture of how well your shoppers are engaging with your locator, based on anonymized data.

Map with retail stores marked by pins Map with retail stores marked by pins
Address Selection
Make filling out address forms quick and easy
Speed up checkout

With 70% of all online shopping carts abandoned before an order is placed2 retailers are striving to simplify and speed up each purchase. Autocomplete reduces address entry to just a few keystrokes or taps, cutting checkout time and helping to improve conversions.3

7% faster online checkout time when using geospatial data to provide additional information about store services1
30% decrease in fraudulent account setups by using geospatial data to verify customers’ identities1
Simplify verified account sign-up

Manually entered addresses can lead to lowered conversions, incorrect CRM data, and costly delivery mistakes. Autocomplete makes sign-up faster, instantly suggesting nearby addresses with just a few taps and shortening checkout time.3 Static Maps displays the inputted address for visual confirmation, leading to faster sign-up, increased conversion, and higher clickthrough rates.

Hand holding phone displaying a checkout screen. Hand holding phone displaying a checkout screen.
Neighborhood Discovery
Customize maps with local knowledge
Show proximity to the places that matter most

People often decide where to buy or rent based on proximity to important places like schools, parks, and favorite amenities. Google Maps Platform helps visualize these local highlights with ratings, reviews, and routes.

Bring locations to life with real-world imagery

As the real estate experience shifts to online, the quality and variety of imagery is emerging as a critical feature for buyers and renters. Features like Street View and 45° imagery can help your users understand the look and feel of a neighborhood and its surrounding area, even without an in-person visit.

Overhead view of neighborhood with pins showing points of interest Overhead view of neighborhood with pins showing points of interest
Resources
Customer story
Bank BRI: Creating financial opportunities in Asia with digital banking
Logo: Bank BRI
Customer story
Rebellion Pay: Building trust with detailed, accurate transaction data
Mobile phone with app and Rebellion Pay card
Customer story
Starling Bank: Enhancing data-driven decision-making with BigQuery
Mobile phone with Starling Bank app
Customer story
Quálitas: Reducing time to service for policyholders, thanks to the Google Maps API
Person driving a car
Customer story
Current: Bringing premium services to underserved banking customers
Current branded credit cards
Customer story
Dozens: Putting spending insights on the map with Google Maps Platform and Snowdrop MRS
Dozens app and credit card
Customer story
SoCash: Connecting Asia’s consumers to mobile-driven cash services through Google Maps Platform
Customer paying with SoCash app
Customer story
NoBroker: Using AI to match homeowners and home seekers with the end-to-end services they need
logo: NoBroker
Customer story
Homesearch: Making it easier for people to chart a course through the property market
mobile phone and laptop with Homesearch site
Customer story
RealMassive: Real-time commercial real estate
photos of buildings in different cities
Customer story
Scout24: Making difficult decisions easier so people can find the right properties and cars
tablet with a map
Customer story
Style Theory: Revolutionizing the fashion industry with Google Kubernetes Engine
logo: Style Theory
Customer story
Argos: Combining the best of in-store and online shopping with Google Maps Platform
Customers shopping in an Argos store
Customer story
Tokopedia: Building a powerful new address validation platform with Google Maps Platform
Tokopedia headquarters building
Customer story
Maxeda DIY Group: Connecting with customers online and offline with location data
Interior of a Maxeda store
Customer story
Pizza Hut India: Increasing customer coverage and delivering pizzas on time with Google Maps and Google Cloud
A person eating pizza
Customer story
IKEA Germany: Matching customers to the right store for their needs, with Google Maps Platform
Exterior of an IKEA store
Customer story
ZEISS Vision Care: Driving more in-store traffic with Google Maps Platform
Map showing Zeiss locations
Customer story
ICON Health & Fitness: Creating a more fun, immersive and social workout
Map of a route along the shore
Customer story
RetailTune: Leveraging geospatial data to bring more local customers to stores
People using apps on mobile phones
Customer story
Rapido: Finding the quickest route to success with Google
A Rapido delivery driver
Customer story
Cotral: Using real-time data to help people plan their bus journeys efficiently and with ease
A Cotral bus
Customer story
Bykea: Getting lives moving in Pakistan's gridlocked megacities
Two people riding in a motorbike
Customer story
FREE NOW: Using Google Maps Platform to save drivers and passengers time
A man entering a taxi while checking a mobile phone
Customer story
inDriver: Making affordable travel accessible to all with Google Maps Platform
A man using the inDriver app
Customer story
Green Flag: Delivering fast and stress-free roadside assistance to customers, wherever they are
The Green Flag app on a mobile phone
Customer story
Greenwheels: Creating driver flexibility with a car sharing app built with Google Maps Platform
A person getting into a Greenwheels car
Customer story
BungkusIT: Delivering packages quickly and accurately across the country
logo: BungkusIT
Customer story
Numadic: Transforming logistics with real-time location insights from Google Maps Platform
a roadmap
Whitepaper
Elevate retail experiences with geospatial intelligence
Illustration of shopping cart and bags
Report
Optimizing delivery and pickup
Illustration of a route through a city
Blog
Improving location and ETA accuracy
Map of a driving route through a city
Blog
Locating assets with no official addresses
Illustration of locating a point on a map
Blog
Announcing On-demand Rides and Deliveries
Person using a rideshare app
Blog
Get to know Last Mile Fleet
Person driving a delivery truck
Blog
Making finance more efficient and secure
Illustration of a bank and mobile banking app
Blog
Improving online to offline conversions
Map of car driving through a city
Blog
How Homesearch became more searchable
Image of townhouses in a city
Webinar
On-demand Rides and Deliveries
Person using a rideshare app
Whitepaper
Personalization and faster sign-ups for financial services
Cover of report with cars and buildings
Whitepaper
Tracking transactions and customer spending
Cover of report with cars and buildings
Whitepaper
Detecting fraud and locating branches and ATMs
Cover of report with cars and buildings
Demo
Bring your data to the real world with Deck.gl.

Deck.gl is an open-source data visualization framework for the web that makes it easy to create 2D and 3D visualizations of large geospatial datasets. It allows you to composite multiple layers to analyze complex data in its real-world context and gain valuable insights.

Circles and lines representing geospatial data on a map
Demo
Travel the world in this interactive WebGL-powered demo.

Explore a new generation of mapping experiences with WebGL-powered Maps, and see how different the world can be when you control and render on the map in three dimensions.

An airplane following a path on a map
Demo
Take our new cloud-based maps customization for a test drive.

You can now create custom map styles right on the web. Our new cloud-based map styling makes it easy to tailor experiences for specific industries or customer needs. Try it out, and see how quickly you can create custom maps that publish simultaneous updates across all devices and platforms.

A green and black map that is heavily stylized
Key products
Demo
See the updates to WebGL-powered Maps and the Dynamic Maps API.

New features include:

  • Tilt & Rotation: You can now control the map in three dimensions. Objects can be resized, and occluded behind other objects.
  • Integrated Camera Control: Instantly update all parameters at once, and implement your own camera animations.
  • WebGL Overlay View: This allows you to render 2D and 3D objects directly on the basemap.
A 3D map tilted to show the location of a church
Key products
Demo
Try to beat Google Maps Platform in the Delivery Tycoon game.

In this fun game, you plot your own delivery route to see if you can beat Google Maps Platform’s optimized routes.

Two delivery trucks with ice cream cones facing off against each other
Demo
Mix Maps and AR with Floom, the fun augmented reality app that lets you explore the other side of the globe.

Floom uses your location, and creates a tunnel to the other side of the globe - right in your browser. It was built by Google Creative Lab using the WebXR API and Dynamic Maps API.

Note: Floom is currently only available using Chrome on Android devices.

A portal-like tunnel in the floor, revealing a beach on the other side
Key products
Demo
Join over 4 million people sharing their observations about the natural world.

iNaturalist, a joint initiative of the California Academy of Sciences and the National Geographic Society, allows you to track encounters with organisms around the world. With over 75,000,000 recorded observations so far, the crowdsourced data lives in the cloud and helps scientists understand when and where organisms are found.

Hundreds of red, green, and blue pins covering a map
Demo
See how digital twins can be implemented using Google Maps API WebGL with 3D features.

Ubilabs created a demo, “Moving Hamburg,” to show how digital twins can be used to perform digital analyses and scenarios before being put to the test in the real world.

Map of travel routes in Hamburg, Germany
Key products
Demo
Drive anywhere on Google Maps in 3D.

Race through the streets of Paris, take a Sunday drive around the neighborhood, or rally in the desert – all in three dimensions on Google Maps. You can use your computer, tablet, or phone to drive anywhere in the world.

Image from 3D driving simulator game
Key products
See more resources
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Static Street View
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Directions
Provide directions for transit, biking, driving, or walking between multiple locations.
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Distance Matrix
Calculate travel times and distances for multiple destinations.
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Roads
Determine the route a vehicle travels.
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Autocomplete
Help users quickly find the exact place they’re looking for by automatically suggesting businesses and points of interest as they type.
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Geocoding
Convert addresses to geographic coordinates or the reverse.
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Geolocation
Return the location of a device without relying on GPS, using geospatial data from cell towers and WiFi nodes.
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Get the time zone for a specific latitude and longitude coordinate.
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Discover the place at the device’s currently-reported location, like a local business, point of interest, or geographic location.
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Get going with Google Maps Platform