- display the ideal location
- display the ideal location
- visualize data
- provide local information
- track assets
- offer efficient routes
- build interactive experiences
- simplify address entry
- enrich transactions
- build a product locator
- create a store locator
- improve checkout
- support rides & deliveries
- optimize last mile fleet deliveries
- add a branch & atm locator
- build contextual experiences
- improve sign-up
- improve fraud detection
- add property search
- highlight neighborhoods
- transportation & logistics
- financial services
- real estate
- something else
Consumers are making decisions faster than ever, with mobile searches for “__ near me now” growing by over 150%.3 Convert online shoppers to in-store or curbside pickup customers by showcasing nearby stores that have an item in stock, integrated into the product’s detail page. Keep customers informed of local shopping options at each step of the buying process.Highlight the convenience of local shopping or in-store pickup
Provide helpful information shoppers need before they visit. Display store-level details such as pickup options, store hours, estimated driving times, accessibility info, and store location on a static map.
As the popularity of options like curbside pickup skyrockets, it’s more important than ever to help customers find you. Integrate routes, traffic estimates, and directions into your online purchase experience, presented on fully-customizable dynamic maps.Make store location effortless
Helping your customers find their local store remains a cornerstone of building brand loyalty. Google Maps Platform provides the full range of information customers need, from store hours and accessibility options to photos of your storefront — all within the interface they already know and love.Do more with physical locations
As customers rediscover the convenience of neighborhood stores, retailers have the opportunity to deepen brand loyalty. The Store Locator Plus solution can help you make the most of your physical locations by integrating targeted offers redeemable in-person, local calendars for in-store events and classes, and online scheduling for appointments and services.Get started now with Quick Builder
With 70% of all online shopping carts abandoned before an order is placed3, retailers are striving to simplify and speed up each purchase. Autocomplete reduces address entry to just a few keystrokes or taps, cutting checkout time and helping to improve conversions.2Make delivery more reliable
As many as 5% of all addresses are entered incorrectly4, leading to costly delivery mistakes, frustrated customers, and unreliable CRM data. Autocomplete increases convenience and reliability by replacing manual entry of addresses with a menu of complete options. Automatically completed addresses enable a map of the destination to be added to each confirmation email, giving customers peace of mind.
Undeliverable or missing packages are frustrating for consumers and costly for your business. Make address entry faster and easier for consumers and more accurate for your drivers with Address Capture. Keep your customers happy and informed with Shipment Tracking, giving them up-to-date location and ETAs of their packages.Help drivers make deliveries safely and on time
Drivers are at the heart of your operations, and their delivery jobs are getting harder. Providing them with helpful experiences has never been more important. Give your drivers an overview of their day so they can easily adjust their route plan and get to their destinations on time. Drivers can efficiently complete tasks right from your app with Driver Routing & Navigation, which includes turn-by-turn directions, lane level guidance, and speed limits. And, by providing more precise delivery locations, we can help your drivers get to the right place, at the right time.Optimize fleet performance and planning
Last mile delivery makes up a large portion of total shipping costs, and pressure to efficiently manage your fleet is rising. Current and historic insights help you plan optimal routes that reflect your fleet’s needs, and adapt in real time based on traffic and other conditions. With visibility across the fleet, you can better understand driver locations, ETAs, and potential issues as they arise. This can result in fewer delays, informed drivers, and happy customers.
This is a public preview, available to businesses that directly manage or own their delivery fleet.
Improve the ride experience by capturing pickup and destination information with ETAs. Use Autocomplete to return place predictions and pre-populate addresses. Facilitate easier driver-rider and driver-merchant interactions by identifying the ideal location for pickup and dropoff.Deliver fast, reliable routes
Provide fast, reliable routes with Routes Preferred. Customize routes by time, distance and cost, based on your needs. Plus, deliver ETAs using motorbike routes and side of road preferences.Optimize driver allocation
Use Nearby Drivers to find the right driver for the job. Increase fleet efficiency by selecting the right driver based on driving ETA or a custom ranking model and real-time traffic. Give customers options to request the exact car they need, using attributes like available seats or car type.Help drivers navigate, right in your app Keep customers informed with live progress
Help customers stay in the know from pickup to drop-off or delivery with Trip & Order Progress. Show real-time route progress, ETA, and traffic conditions, so they know exactly where their driver is, when their food will arrive, or when they’ll get to their destination. This means more satisfied customers and fewer cancellations. Rely on Google to build, scale, and maintain this service so you can reduce development costs.
This limited release is available to select customers.
Gain a deep understanding of your assets by using Maps, Routes, and Places to dynamically locate and visualize where they are. Asset tracking includes advanced features, all at predictable subscription pricing. It’s ideal for businesses that need to plan complex routes, geolocate assets, and manage and operate thousands of assets at scale.Create efficient routes for even the most complex fleet itineraries
Create multi-point itineraries with up-to-date data on distances between locations and estimated travel times. Get suggested routes that factor in predictive and real-time traffic conditions. Choose the location mapping tools that fit your needs; with optimized routes, you can help keep your drivers out of slowdowns, maximize your fleet utilization, schedule inactive trucks for maintenance, and decrease late deliveries.Track and visualize your connected assets with detailed geospatial data
Whether your assets are indoors, in remote areas, or distributed across hundreds of cities around the world, you can track them. Enable location monitoring for the assets that matter to you. Optimize shipments as you track them from the assembly line to their final destination. Or allow users to understand asset locations and surroundings by adding geolocation to devices without the need for GPS or specialized hardware.Rely on rich geospatial information all over the world
Make address entry faster and easier for your customers, and more accurate for you and your drivers with Address Capture. And keep your customers happy and informed with Shipment Tracking, which lets them see the real-time location and ETA of their packages.Help drivers make deliveries safely and on time
Give your drivers an overview of their day so they can easily adjust their route plan and get to their destinations on time. Drivers can efficiently complete tasks right from your app with Driver Routing & Navigation, which includes turn-by-turn directions, lane level guidance, and speed limits. And, by providing more accurate delivery locations, it improves your drivers’ on-time deliveries.Optimize fleet performance and planning
Accurate current and historic insights help you plan optimal routes that reflect your fleet’s needs, and adapt in real time based on traffic and other conditions. With visibility across the fleet, you can better understand driver locations, ETAs, and potential issues as they arise. The result is fewer delays, and informed and happy drivers and customers.
This solution is available to large fleet operators.
Transaction statements are often hard for customers to understand, using abbreviations like “ACMEHCORP” instead of merchant names like “Acme Houseware”, which can lead to increased customer support calls and expensive disputes. We clarify these transactions by providing information like the merchant’s full name and business category, a photo of the storefront, its location on a map, and full contact info.
Help customers understand where and how they spend their money by adding the merchant name and date to transactions. Plus, show their spending on a Google map.
Customers typically search for specific details prior to their visit, which makes detailed profiles for each location a must. Make it easy for your customers to find you on a familiar Google Map. Include hours of operation, available services, user reviews, photos of the location, and even 360-degree Street View imagery to help customers find hard-to-spot ATMs.
Make it easy for customers to find you with Directions and Distance Matrix by turning any two addresses into a selection of routes, complete with distances and ETAs based on up-to-the-minute traffic. Dynamic Maps listings and directions are delivered with the accuracy, fast load times, and responsiveness you can only get with Google Maps.Get started with Quick Builder
With Quick Builder, you can build custom Locator Plus maps without writing a line of code.
Geo-targeted offers can power deals, rewards, and cash-back programs — all visualized with rich Google Maps. By combining the insights of purchase histories and geospatial data, companies can enable personalized offers and rewards programs that drive engagement with brands while putting money in customers’ pockets at the same time. This improves NPS ratings and increases time spent in-app.
Dynamic Maps presents offers to the customer in a visual and interactive way, with embedded Place Details that provide the business category, hours of operation, ratings, reviews, photos, and much more. Once a customer has picked an offer, Directions provides the optimal route to reach the merchant via a range of transportation types, including real-time traffic estimates. It’s a powerful way to drive new customer traffic to merchants in your network.
When signing up for a new account, credit card, or loan, as many as 5% of all addresses are entered incorrectly.3 Manually entered addresses can lead to lowered conversions, erroneous CRM data, and costly delivery mistakes. Autocomplete makes sign-up faster, instantly suggesting nearby addresses with just a few thumb taps and shortening checkout time.2 Static Maps displays the inputted address for visual confirmation, leading to faster sign-up, increased conversion, and higher clickthrough rates.
When creating a new account, a lack of address verification leaves you vulnerable to fraudulent accounts. Use Geocoding to convert the customer-provided address from Autocomplete to geographical coordinates. With customer consent, obtain the location of their device using device-based location services. Compare the distance between the device location and the entered address to provide an additional level of address verification that reduces the risk of fraudulent account set-ups. This can increase your confidence in providing virtual bank and credit cards instantly.
Banks continue to be top targets of hackers and thieves. With Google Maps Platform, suspicious activity like large ATM withdrawals can be detected as they happen by using device-based location services to determine the opted-in customer’s location. Use Geocoding or Distance Matrix to ensure the device location is within a close distance from where the transaction happens. This signal can help detect fraudulent transactions before money is released.
Fraud can also be characterized by suspicious geographical distances. Google Maps Platform can help recognize suspect transaction patterns, with Distance Matrix enabling the bank to get a sense of where a series of transactions occurs in relation to one another. If a single customer makes consecutive credit card purchases across a distance that doesn’t seem to match the time between them — say, transactions in London and Paris, 10 minutes apart — this can serve as a powerful fraud signal.
75% of home buyers would consider buying a home through a company that empowers them to control more of the process with digital tools.2 With just a few keystrokes, Autocomplete helps users quickly locate an address, point of interest, or neighborhood, making the first step of the real estate journey effortless – even on mobile.Keep search results manageable and relevant
A range of automatic and user-controlled filtering options keep search results manageable, even when exploring high-demand neighborhoods. Marker clustering intelligently reduces map pins when zoomed out, preserving a clear view of the map at all times. User-drawn boundaries make it easy to highlight areas of interest while filtering out distractions.
As the real estate experience shifts to online, the quality and variety of imagery is emerging as a critical feature for buyers and renters. Features like Street View and 45° imagery can help your users understand the look and feel of a neighborhood and its surrounding area, even without an in-person visit.Easily answer important neighborhood questions
Your customers know they aren’t just choosing a property, but the next chapter of their lives. Layered, dynamic maps with your own data help answer important questions like school district boundaries, natural disaster risks, property valuations, and so much more. With industry optimized map styles, customers get the Google Maps experience they already know, with speed and responsiveness built in.Determine proximity to the places that matter most
People often decide where to buy or rent based on proximity to important places like schools, parks, and favorite amenities. Google Maps Platform helps visualize these local highlights with ratings, reviews, and routes.
Customers searching online for places nearby are showing strong intent to visit in-person. Make this process easier for them by automatically syncing your Google Business Profile for each of your locations on a familiar Google Map. You can include hours of operation, available services, user reviews, photos of the location, and even appointment bookings to help drive traffic in-store. Integrating your Business Profile into your store locator offers peace of mind that customers have the latest information when searching for your stores.
With Directions and Distance Matrix, you can turn any two addresses into directions for your customers – complete with an ETA based on up-to-the-minute traffic. And since all of your listings will use Dynamic Maps, the whole experience will have the accuracy, fast load times, and responsiveness your customers expect from Google Maps.Gain insights into your store locator
Access your analytics dashboard to better understand the value of your store locator implementation. The dashboard provides a picture of how well your shoppers are engaging with your locator.
With 70% of all online shopping carts abandoned before an order is placed2 retailers are striving to simplify and speed up each purchase. Autocomplete reduces address entry to just a few keystrokes or taps, cutting checkout time and helping to improve conversions.3
Manually entered addresses can lead to lowered conversions, incorrect CRM data, and costly delivery mistakes. Autocomplete makes sign-up faster, instantly suggesting nearby addresses with just a few taps and shortening checkout time.3 Static Maps displays the inputted address for visual confirmation, leading to faster sign-up, increased conversion, and higher clickthrough rates.
People often decide where to buy or rent based on proximity to important places like schools, parks, and favorite amenities. Google Maps Platform helps visualize these local highlights with ratings, reviews, and routes.Bring locations to life with real-world imagery
As the real estate experience shifts to online, the quality and variety of imagery is emerging as a critical feature for buyers and renters. Features like Street View and 45° imagery can help your users understand the look and feel of a neighborhood and its surrounding area, even without an in-person visit.
Deck.gl is an open-source data visualization framework for the web that makes it easy to create 2D and 3D visualizations of large geospatial datasets. It allows you to composite multiple layers to analyze complex data in its real-world context and gain valuable insights.
Explore a new generation of mapping experiences with WebGL-powered Maps, and see how different the world can be when you control and render on the map in three dimensions.
You can now create custom map styles right on the web. Our new cloud-based map styling makes it easy to tailor experiences for specific industries or customer needs. Try it out, and see how quickly you can create custom maps that publish simultaneous updates across all devices and platforms.
New features include:
- Tilt & Rotation: You can now control the map in three dimensions. Objects can be resized, and occluded behind other objects.
- Integrated Camera Control: Instantly update all parameters at once, and implement your own camera animations.
- WebGL Overlay View: This allows you to render 2D and 3D objects directly on the basemap.
In this fun game, you plot your own delivery route to see if you can beat Google Maps Platform’s optimized routes.
Floom uses your location, and creates a tunnel to the other side of the globe - right in your browser. It was built by Google Creative Lab using the WebXR API and Dynamic Maps API.
Note: Floom is currently only available using Chrome on Android devices.
iNaturalist, a joint initiative of the California Academy of Sciences and the National Geographic Society, allows you to track encounters with organisms around the world. With over 75,000,000 recorded observations so far, the crowdsourced data lives in the cloud and helps scientists understand when and where organisms are found.
Ubilabs created a demo, “Moving Hamburg,” to show how digital twins can be used to perform digital analyses and scenarios before being put to the test in the real world.
Race through the streets of Paris, take a Sunday drive around the neighborhood, or rally in the desert – all in three dimensions on Google Maps. You can use your computer, tablet, or phone to drive anywhere in the world.