Woman at home decor store, holding a potted plant
Woman at ATM, with ATM locations shown on a map
Person swiping credit card at a retail store, with cashback amounts shown on a map
Man typing on his phone, with three options to verify his address: "Verify I'm there now", "remind me later", or "verify via postal mail"
Woman holding baby while using laptop, with map showing where suspicious activity was detected
Industry solutions

Finance made more helpful, secure, and efficient

Elevate customer experience while reducing risk and increasing efficiency.
Woman at home decor store, holding a potted plant
Woman at home decor store, holding a potted plant
Industry solutions

Finance made more helpful, secure, and efficient

Elevate customer experience while reducing risk and increasing efficiency.
Woman at ATM, with ATM locations shown on a map
Woman at ATM, with ATM locations shown on a map
Industry solutions

Finance made more helpful, secure, and efficient

Elevate customer experience while reducing risk and increasing efficiency.
Person swiping credit card at a retail store, with cashback amounts shown on a map
Person swiping credit card at a retail store, with cashback amounts shown on a map
Industry solutions

Finance made more helpful, secure, and efficient

Elevate customer experience while reducing risk and increasing efficiency.
Man typing on his phone, with three options to verify his address: "Verify I'm there now", "remind me later", or "verify via postal mail"
Man typing on his phone, with three options to verify his address: "Verify I'm there now", "remind me later", or "verify via postal mail"
Industry solutions

Finance made more helpful, secure, and efficient

Elevate customer experience while reducing risk and increasing efficiency.
Woman holding baby while using laptop, with map showing where suspicious activity was detected
Woman holding baby while using laptop, with map showing where suspicious activity was detected
80% increase in click-through rate by using geospatial data to tailor products and services1
70% decrease in fraudulent transactions by using geospatial data to verify customers’ identities1
15% increase in Net Promoter Score (NPS) by providing additional info on merchant services like business hours and on-site services1

Discover financial service solutions

Our portfolio of solutions were built to help you increase sales, improve customer experience, and streamline operations.

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Enriched Transactions
Help customers better understand spending
Make confusing transaction records understandable

Transaction statements are often hard for customers to understand, using abbreviations like “ACMEHCORP” instead of merchant names like “Acme Houseware”, which can lead to increased customer support calls and expensive disputes. We clarify these transactions by providing information like the merchant’s full name and business category, a photo of the storefront, its location on a map, and full contact info.

67% decrease in customer support calls by using geospatial data to enrich customers' transaction data1
80% increase in customer time spent in apps by using geospatial data to tailor products and services1
Visualize your customers’ spend on a map

Help customers understand where and how they spend their money by adding the merchant name and date to transactions. Plus, show their spending on a Google map.

Phone showing receipt with business info and map Phone showing receipt with business info and map
Key products
Autocomplete Distance matrix Dynamic maps Place details
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Branch and ATM Locator Plus
Drive customers to your branches and ATMs
Make locating a branch or ATM effortless

Customers typically search for specific details prior to their visit, which makes detailed profiles for each location a must. Make it easy for your customers to find you on a familiar Google Map. Include hours of operation, available services, user reviews, photos of the location, and even 360-degree Street View imagery to help customers find hard-to-spot ATMs.

14% increase in Net Promoter Score (NPS) by using geospatial data to provide additional information on branch/ATM services1
7% decrease in customer support calls by using geospatial data to provide directions to the nearest branches/ATMs1
Help customers easily get to your physical locations

Make it easy for customers to find you with Directions and Distance Matrix by turning any two addresses into a selection of routes, complete with distances and ETAs based on up-to-the-minute traffic. Dynamic Maps listings and directions are delivered with the accuracy, fast load times, and responsiveness you can only get with Google Maps.

Three bank locations shown on a map Three bank locations shown on a map
Key products
Autocomplete Distance matrix Dynamic maps Dynamic street view Geocoding Place details
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Contextual Experiences
Tailor marketing more intelligently
Provide personalized, location-intelligent offers and rewards

Geo-targeted offers can power deals, rewards, and cash-back programs — all visualized with rich Google Maps. By combining the insights of purchase histories and geospatial data, companies can enable personalized offers and rewards programs that drive engagement with brands while putting money in customers’ pockets at the same time. This improves NPS ratings and increases time spent in-app.

8% increase in Net Promoter Score (NPS) by using geospatial data to tailor products and services1
3% increase in on-premise foot traffic by using geospatial data to map available promotions at nearby merchants' store locations1
Dynamically visualize offers and drive traffic to nearby merchants

Dynamic Maps presents offers to the customer in a visual and interactive way, with embedded Place Details that provide the business category, hours of operation, ratings, reviews, photos, and much more. Once a customer has picked an offer, Directions provides the optimal route to reach the merchant via a range of transportation types, including real-time traffic estimates. It’s a powerful way to drive new customer traffic to merchants in your network.

Three cashback amounts shown on a map Three cashback amounts shown on a map
Key products
Autocomplete Geocoding Static maps
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Quick and Verified
Sign-up
Simplify verified account sign-up
Make sign-up easier and faster

When signing up for a new account, credit card, or loan, as many as 5% of all addresses are entered incorrectly.3 Manually entered addresses can lead to lowered conversions, erroneous CRM data, and costly delivery mistakes. Autocomplete makes sign-up faster, instantly suggesting nearby addresses with just a few thumb taps and shortening checkout time.2 Static Maps displays the inputted address for visual confirmation, leading to faster sign-up, increased conversion, and higher clickthrough rates.

80% increase in click-through rate by using geospatial data to tailor products and services1
30% decrease in fraudulent account setups by using geospatial data to verify customers' identities1
Increase sign-up security

When creating a new account, a lack of address verification leaves you vulnerable to fraudulent accounts. Use Geocoding to convert the customer-provided address from Autocomplete to geographical coordinates. With customer consent, obtain the location of their device using device-based location services. Compare the distance between the device location and the entered address to provide an additional level of address verification that reduces the risk of fraudulent account set-ups. This can increase your confidence in providing virtual bank and credit cards instantly.

Person holding phone with three options to verify their address: "Verify I'm there now", "remind me later", or "verify via postal mail" Person holding phone with three options to verify their address: "Verify I'm there now", "remind me later", or "verify via postal mail"
Key products
Autocomplete Geocoding Static maps
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Fraud Detection
Detect fraud more effectively
Detect suspicious transactions as they happen

Banks continue to be top targets of hackers and thieves. With Google Maps Platform, suspicious activity like large ATM withdrawals can be detected as they happen by using device-based location services to determine the opted-in customer’s location. Use Geocoding or Distance Matrix to ensure the device location is within a close distance from where the transaction happens. This signal can help detect fraudulent transactions before money is released.

70% decrease in fraudulent transactions by using geospatial data to verify customers' identities1
45% decrease of false positives in fraud detection by using geospatial data to verify customers' identities1
Recognize suspicious spending patterns

Fraud can also be characterized by suspicious geographical distances. Google Maps Platform can help recognize suspect transaction patterns, with Distance Matrix enabling the bank to get a sense of where a series of transactions occurs in relation to one another. If a single customer makes consecutive credit card purchases across a distance that doesn’t seem to match the time between them — say, transactions in London and Paris, 10 minutes apart — this can serve as a powerful fraud signal.

Map showing where suspicious activity was detected Map showing where suspicious activity was detected
Key products
Autocomplete Geocoding Static maps
Stay on budget with flexible plans
Find the best plan for your usage and set daily quotas to avoid unexpected costs.
usage every month for no charge
That's up to 28,500 maploads per month for no charge. See pricing details.
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Google Maps Platform
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