Customer experience influences the entire customer buying journey and can make or break purchasing decisions while shifting consumer expectations is putting more pressure on retailers. Google Maps Platform’s Geospatial intelligence includes Environmental API’s such as Air Quality, Solar and Pollen that can help vendors adapt to new environmental realities. Map Tiles, our highly customizable API allows vendors to customize their design interfaces and interactions unique to their brand.

How can vendors encourage a quicker and more efficient checkout process? Google Maps’ Autocomplete and Address Validation API’s make it easier to predict and correct addresses proactively, allowing for fewer delivery mistakes. Geospatial intelligence can also deepen loyalty with local neighborhood shops by identifying the nearest locations and providing a highly intuitive product inventory with our Product and Store Locators, becoming a valuable part of the customer journey.

Retailers are invested in being the best at what they do, but effective delivery is also critical to their success. To improve the delivery experience, we provide Route Optimization and Mobility services to enable a fully optimized fleet operation and delivery experience from fleet planning to last-mile delivery, prioritizing visibility into each experience.

Read our whitepaper to learn how retail businesses can leverage Google Maps Platform to help meet the newest retail challenges.

In this whitepaper you’ll learn:

• The power of location and how geospatial intelligence can improve the customer journey

• How to drive sustainable operations and offer healthy choices to your consumers

• How you can stay ahead of delivery challenges and manage these efficiently