The General Data Protection Regulation (GDPR) is a privacy legislation that replaced the 95/46/EC Directive on Data Protection of 24 October 1995 on May 25, 2018. GDPR lays out specific requirements for businesses and organizations that are established in Europe or who serve users in Europe. It:

• regulates how businesses can collect, use, and store personal data

• builds upon current documentation and reporting requirements to increase accountability

• authorizes fines on businesses who fail to meet its requirements

The Data Protection Act 2018 is the UK’s implementation of the GDPR. “UK GDPR” means the EU GDPR as amended and incorporated into UK law under the UK European Union (Withdrawal) Act 2018, and applicable secondary legislation made under that Act.

At Google Maps Platform, we champion initiatives that prioritize and improve the security and privacy of customer personal data, and want you, as a Google Maps Platform customer, to feel confident using our services in light of GDPR requirements. If you partner with Google Maps Platform, we will support your GDPR compliance efforts by:

1. Committing in our contracts to comply with the GDPR in relation to our processing of data in all Google Maps Platform services

2. Giving you the documentation and resources to assist you in your privacy assessment of our services

3. Continuing to evolve our capabilities as the regulatory landscape changes

Please refer to our Controller-Controller Data Protection Terms for additional information.