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Join the 'Game of Thrones: Legends' Dragon Egg Hunt in the immersive experience built with Google Maps Platform

Yaron Leyvand
Executive Vice President, Mobile Games, Zynga
Feb 4, 2025
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Editor’s note: Today's article comes from Yaron Leyvand, Executive Vice President, Mobile Games, Zynga. Yaron shares how Zynga launched the social-led sweepstakes Dragon Egg Hunt to promote its mobile game ‘Game of Thrones: Legends’. The immersive experience is a first of its kind built on Google Maps Platform Photorealistic 3D Tiles.


An exciting adventure into the ‘Game of Thrones’ universe has arrived. As a global leader in interactive entertainment, we teamed up with Modern English Digital to create the Dragon Egg Hunt, a social-led sweepstakes, powered by Google Maps Platform. Fans around the world have the opportunity to participate in a Dragon Egg Hunt using a custom Google Maps experience to find virtual dragon eggs in key locations around the world.

This immersive global dragon egg hunt takes our fans on a journey through storied global locations, with opportunities to decipher clues and unlock in-game rewards along the way. We wanted to find a memorable way to reward players by providing a new way to interact socially. Every ‘Game of Thrones’ fan is familiar with the series’ iconic map, and this sweepstakes is a nod to that lore, creating an unforgettable way to reward our players.

The hunt features fun surprises for you to discover along the way.

Here’s how the game works, how Google Maps Platform supports this first-of-its-kind experience using Photorealistic 3D Tiles, and how you can get in on the action.

Make your way to the Iron Throne

In Game of Thrones: Legends available on iOS or Android, players build and lead their own Westeros house, honing their tactics and skills as they strategically assemble a team of fan-favorite champions. The game, officially licensed by Warner Bros. Interactive Entertainment on behalf of HBO®, blends puzzle and role-play gaming to bring players an immersive strategy experience with familiar mechanics.

We’ve seen a great response from our players starting right at launch, with the title entering the top 10 in the overall free games category on the US Apple App Store and on Google Play in the US.

A first-of-its-kind built with Photorealistic 3D Tiles

The social-led Dragon Egg Hunt sweepstakes, built on Google Maps Platform by Modern English Digital, invites fans to engage deeper with Game of Thrones: Legends and with other players around the world. Using a custom Google Maps experience, participants navigate a world map designed as a nod to the “Game of Thrones” opening credits to find clues and virtual dragon eggs hidden around real-world landmarks. The dragon egg hunt also features fun surprises and rewards that players can work together to unlock in-game, adding a social aspect to the experience.

GOTL Dragon Egg Hunt map

Using a custom Google Maps experience, participants navigate a world map designed to find clues and virtual dragon eggs.

This initiative is the first time a game developer has used Photorealistic 3D Tiles, a high-resolution 3D mesh that contains geospatial information from Google Maps that allows developers to build photorealistic experiences. By merging the “Game of Thrones” universe with real locations, Zynga has created a unique opportunity to bring places to life and engage with audiences through storytelling.

GOTL Northern Lights

Users can explore the world with Google Maps, blending worlds through this global treasure hunt.

At Zynga, we take pride in our company’s history of creativity and innovation and are excited to be the first gaming partner to utilize Google Maps Platform’s highly technical and beautiful 3D Tiles for this one-of-a-kind fan experience. Our Game of Thrones: Legends players can now further immerse themselves into the Westeros universe in-game and explore the world with Google Maps, blending their worlds through this incredible global treasure hunt.

So gather your allies, sharpen your wits, and prepare to claim your dragon eggs. The realm needs you and your epic adventure is about to begin.

Sweepstakes TERMS AND CONDITIONS.
Contains optional in-game purchases (including paid random items).
TM & © 2025 Home Box Office, Inc.


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