Editor's Note: Today's blog features Gustavo Mariozzi, Chief Operating Officer and Luiz Costa, Chief Technology Officer at Beep Saude. They share how Beep Saude is using Google Maps Platform Route Optimization to deliver high quality, in-home healthcare to tens of thousands of patients each month across Brazil.
Beep Saúde was born with a clear mission: deliver high-quality medical services directly in people’s homes. From the very beginning, we positioned ourselves as digital-native and logistics-driven, with a promise that blends medical reliability with the convenience people expect from ecommerce. Patients open our app, choose their appointment, and within the scheduled window a nurse arrives in uniform, prepared to deliver care.
For patients, this feels seamless. But behind the scenes, making it work requires one of the most complex logistical operations in healthcare. We scale based on logistics, not just demand. Our challenge isn’t whether people want our services, it’s how to make the operation more productive without ever compromising the level of care. That tension has shaped our growth from the start, and it’s where technology became indispensable.
Delivering healthcare in homes creates pressures that traditional providers rarely face. Every appointment means navigating neighborhoods, traffic, and exact service times. There’s no waiting room to absorb delays. Every minute is visible to patients, and every delay impacts trust. As we expanded across Brazil, the challenge only grew. Each city brought its own traffic, geography, and demand. To maintain our standard of punctuality and reliability, we had to rethink logistics from the ground up.
From static tools to real-time control
In our early days, routes to direct staff to patients were generated in an external tool. Each morning someone created the routes there, exported a file, and uploaded it manually into our platform. It worked when we were smaller, but it was clumsy and risky. Files could be corrupted, schedules misaligned, and small errors disrupted entire shifts.
When visit volume was low, the cracks didn’t show. But as soon as we began scaling, the system became an obstacle. We had to reduce travel time so nurses could spend more of their shifts with patients instead of traveling to the appointment. We also needed to adapt routes to cancellations, prioritize urgent appointments, and consider the realities of each shift. None of that was possible with static files. Every inefficiency translated into pressure on staff and frustration for patients.
That was the moment we decided to bring routing intelligence into our own infrastructure. We needed full control over how routes were determined and managed, with the ability to factor in geography, time, procedures, and staff availability all at once.
Embedding Google Maps Platform into our logistics engine
The turning point was integrating Google Maps Platform Route Optimization directly into Oswaldo, our proprietary logistics system. Oswaldo is the brain of our daily operation, where planning, routing, and dispatch converge. By embedding this technology, we moved from rigid files to real-time routing that adapts to streets and patient needs.
This meant we could run daily optimizations that considered traffic conditions, the expected duration of each procedure, and the limits of each nurse’s shift. Routes became dynamic, adjusting to real-time information. Instead of pushing our business into a generic system, we built one that reflects exactly how we work.
By embedding Route Optimization into our logistics system, we moved from rigid files to real-time routing that adapts to streets and patient needs.
We didn’t do this alone. Geoambiente, a Google Cloud Partner, supported us through the integration, helping adapt Google Maps Platform to the way our business actually works. With their support, routing is now fully embedded in our daily operations. The same platform that tracks our teams and patients is where logistics decisions happen in real time.
The impact was immediate. Routes became more efficient, and we increased the number of visits without adding staff. Depending on the city, productivity improved by as much as 30%. That means more patients served per shift, stronger coverage across neighborhoods, and better use of resources.
The healthcare team can easily view up-coming appointments with access to routes and navigation available directly in the Beep Saude app.
At the same time, downtime between appointments dropped. Before, gaps in the schedule were hard to detect and fix. Now, with real-time visibility, we adjust quickly and keep nurses productive without adding stress. If a patient reschedules or books last minute, we can adapt without compromising punctuality.
Most importantly, none of this came at the cost of service quality. On-time performance remained high. Our Net Promoter Scores (NPS) stayed strong. Patients continue to feel that Beep delivers what we promise, while our teams work within a system that supports them instead of holding them back.
Scaling toward a national vision
Today, Beep handles more than 50,000 home visits each month across multiple Brazilian cities. Our next goal is five times larger: 250,000 monthly visits. Achieving that scale isn’t about hiring endlessly. It requires infrastructure capable of growing nationally while keeping the punctuality and reliability that define us.
For us, Google Maps Platform and Geoambiente are part of that foundation. It gives us the flexibility to adapt to each geography, anticipate demand, and configure logistics for the realities of each city. The same intelligence that helps us cut travel time today is what will allow us to keep expanding tomorrow.
With Route Optimization embedded into the system, route planning became faster and more precise.
We want to be the delivery service of healthcare. That vision demands precision in logistics as much as in medicine. Every region brings challenges, from traffic to regulation to patient behavior. With Google Maps Platform Route Optimization embedded in our systems, we can face them with agility and keep our focus on the patient.
Our story may sound like a logistics case, but for us, logistics is never abstract. Behind every appointment is a patient waiting in their living room, expecting care at the promised time. Every delay is personal. Every efficient route means more patients served, more trust earned, and more lives improved.
That’s why we see geospatial intelligence as part of the human side of our business. It protects the reliability of our promise, the peace of mind of our patients, and the ability of our nurses to do their work well. Without it, our model wouldn’t scale. With it, we can keep growing while holding onto the quality that defines us.
When someone in São Paulo, Rio, or Brasília schedules a vaccination or exam through Beep, they know exactly what to expect: a professional arriving on time, ready to deliver care. That doesn’t happen by chance. It happens because of years of investment in technology, logistics, and people working together to make home healthcare a reality at scale. And for us, this is just the beginning.
