Improve checkout and delivery with reliable addresses
Discover Address Validation
Give users peace of mind
Improve delivery success by helping users create deliverable addresses at checkout or account creation.
Reduce costly errors
Minimize delayed deliveries, lost sales, and chargebacks by catching and correcting addresses early in the process.
Get Google expertise
Get more than just postal service data. Benefit from accessing points of interest in Google Maps Platform’s Places data for enhanced accuracy and global coverage.
How it works
It identifies the various components of unstructured addresses.
It helps fix errors, like misspelled street names, and helps infer missing data.
It can help understand what was entered is an existing address.
It includes additional data, such as geocode and, in the US, postal service data.
Address Validation helps us identify and resolve problematic components of the bad addresses, which in turn improves business efficiency. We have more granular information on the errors.
Address Validation provides information to determine whether a given address exists and can be used for account sign-up, checkout, or delivery. By comparison, Autocomplete is a type ahead solution that helps with speeding up address entry, but in prioritizing the user’s entry experience doesn’t guarantee validity of the addresses. Address Validation can be used afterwards to catch incorrect or missing components, like subpremises (e.g. apt #), to improve the delivery experience.
While Geocoding converts addresses to geographic coordinates or the reverse, Address Validation provides confirmation level per component, allowing you to provide feedback to your users on how to correct an invalid address.
Geocoding API focuses on identifying a real-world location based on a given input, but in doing so may identify a location that is different than the input address or omit certain parts of the input address. Address Validation focuses on the input address and providing feedback on all parts of it, including confirmation level per component.